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認(rèn)真玩”音樂(lè)劇是由新擎文化傳媒有限公司和英國(guó)國(guó)家青少年音樂(lè)劇團(tuán)（NYMT）打造的國(guó)際一流音樂(lè)劇坊品牌。是一個(gè)集課程研發(fā)、課程輸出、師資輸出、原創(chuàng)音樂(lè)劇目、國(guó)內(nèi)國(guó)際營(yíng)地、各類青少年藝術(shù)賽事為主的一家音樂(lè)劇綜合機(jī)構(gòu)，憑借新擎和NYMT的強(qiáng)大資源整合，在中國(guó)和亞洲地區(qū)推出完善的音樂(lè)劇系統(tǒng)服務(wù)。
"Seriously play" musical is an international first-class brand of musical theatre created by Shanghai Fresh Prime Limited and NYMT. It is a comprehensive musical institution integrating curriculum research and development, curriculum output, faculty output, original musical creation, domestic and international camps, and various youth art events. With the powerful resources integration of Fresh Prime Limited and NYMT, it has launched a complete musical system service in China and Asia.



中國(guó)運(yùn)營(yíng)方——上海新擎文化傳媒有限公司（上海新可風(fēng)文化傳播有限公司）
Chinese operator -- Shanghai Fresh Prime Limited. (Shanghai Fresh Vogur Limited)

資深的名劇版權(quán)引進(jìn)商，領(lǐng)先的娛樂(lè)內(nèi)容制作商，音樂(lè)劇新人發(fā)掘者
成立于1996年，作為中國(guó)演出產(chǎn)業(yè)先鋒，最早引進(jìn)電影和百老匯音樂(lè)劇DVD版權(quán)
☆ 2002年?yáng)|方電視臺(tái)《繽紛音樂(lè)劇》欄目制作方;
☆ 2009年作為音樂(lè)劇《貓》的上海主辦方;
☆ 2015引進(jìn)音樂(lè)劇《人鬼情末了》，因其極為成功的表現(xiàn)，2016-2017年度再度引進(jìn)
☆ 2017年引進(jìn)音樂(lè)劇《保鏢》，是中國(guó)單劇巡演城市、場(chǎng)次、票房的創(chuàng)造者;
☆ 近年來(lái)開(kāi)創(chuàng)"少兒歌•舞•劇大賽“，并將優(yōu)秀的青少年送入倫敦紐約深造并創(chuàng)造機(jī)會(huì)讓他們與國(guó)際頂尖的演出團(tuán)隊(duì)合作表演;v
☆ 現(xiàn)致力于引進(jìn)世界級(jí)原版舞臺(tái)藝術(shù)演出。
2015-2017年新可風(fēng)成功運(yùn)營(yíng)了每年度中國(guó)最大規(guī)模的音樂(lè)劇單劇巡演。
The veteran copyright importer of famous plays, the leading producer of entertainment content, and the developer of new musicals
Founded in 1996, as a pioneer in China's performance industry, it was the first to introduce movie and DVD rights to Broadway musicals
☆ producer of Oriental TV "colorful musical" TV series in 2002;
☆ Shanghai organizer of "cats" in 2009;
☆ presenter of Ghost Musical China tour in 2015, and presented it again in 2016-2017 because of its huge success,
• presenter of "the bodyguard" in 2017, which is the creator of China's single drama tour city, times and box office;
☆ in recent years, the "children's song, dance and drama competition" has been established, and will send outstanding teenagers to London and New York for further study and create opportunities for them to cooperate with the world's top performing teams;
☆ committed to introducing world-class original stage art performance.
From 2015-2017, Shanghai Fresh Vogur Limited had successfully run the biggest single musical tour in China every year.

英國(guó)合作方——英國(guó)國(guó)家青少年音樂(lè)劇團(tuán)（NYMT）
UK Collaborator: National Youth Musical Theatre



音樂(lè)劇之父安德魯•勞埃德•韋伯曾說(shuō)過(guò)：英國(guó)國(guó)家青少年音樂(lè)劇團(tuán)是全球最好的青少年音樂(lè)劇團(tuán)！英國(guó)國(guó)家青少年音樂(lè)劇團(tuán)1976年成立，一直在為青少年提供戲劇教育以及音樂(lè)劇舞臺(tái)體驗(yàn)。
Andrew Lloyd webber, the most famous musical composer, dub it “the best youth music theatre in the world”. Founded in 1976, the national young musical theatre has been providing drama education and theatre experience for young people.

劇團(tuán)校友中也不乏很多在中國(guó)也耳熟能詳?shù)拿餍牵�其中包括著名影星裘�?bull;洛（也是劇團(tuán)贊助人之一）、“福爾摩斯”約翰尼•李•米勒以及英國(guó)硬漢伊德瑞斯•艾爾巴等等。
There are many stars from NYMY also well-known in China, including Jude Law (also one of the sponsors of the troupe), Johnny Lee Miller and Idris alba.



到目前為止，這個(gè)出色的劇團(tuán)已在愛(ài)丁堡藝術(shù)節(jié)（Edinburgh Festival Fringe）制作了50多部作品和30多部音樂(lè)劇，除了在倫敦西區(qū)、百老匯獻(xiàn)上精彩演出之外，在世界各地都能看到他們的舞動(dòng)的身影！
So far, NYMT has produced more than 50 productions and more than 30 musicals at the Edinburgh Festival Fringe. In addition to performing in the west end and Broadway, they can be seen around the world.